Case Study: Oakland County Prosecutor’s Office
Overview
Less than a month in office, Oakland County Prosecutor Karen McDonald, was faced with a horrific high school mass shooting in her district. The case received intense nationwide attention and it was extremely important that Oakland Count support the victims and families while upholding the law.
Strategy
Moment Strategies was brought in to create and implement a national communications strategy that addressed the national interest in the case, the community’s right to be informed and the need to protect the integrity of the case and the victims.
Result
Moment Strategies helped the The Oakland County Prosecutor’s Office (OCPO) provide timely crisis communication responses tailored to each group of key stakeholders. Working closely with OCPO, we orchestrated clear and consistent messaging for what became two different fast-paced, evolving legal cases as more information was discovered around the tragic high school shooting. The Prosecutor’s office was able to establish a high level of trust and support from the community because of their ability to communicate the issues effectively and in how they were pursuing justice for all victims involved. Currently, Moment Strategies is working with OCPO to build its internal capacity by identifying a full-time communications manager.
Links
Oakland County Prosecutor Karen McDonald Calls for Tougher Gun Laws After Oxford » WDET 101.9 FM